Best Free SEO Tools in 2024

Best Free SEO Tools in 2024

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Best Free SEO Tools


If you are looking for the best free SEO tools to boost and improve your ranking in the Google SERPs, you have come to the right place.

Well, in this list, you will find a good selection of tools with which to work on the visibility of your keywords and get them to appear in the first places of the search results.

So that you quickly find the best free SEO tool for your project and manage to boost the positioning of your website, I have divided this list into 5 blocks based on the functions that each of them incorporates.


Best Free SEO Tools

Best Free SEO Tools

All-in-one free SEO tools, suites, or tool packages offer the advantage of being able to work on the main SEO aspects of any project with a single tool.


SE Ranking – The Cheapest SEO Tool


SE Ranking is a complete all-in-one SEO software.

It includes more than 35 advanced tools to analyze in detail and work professionally on the positioning of a website, all at an unbeatable price.

Try all SE Ranking toolkits absolutely free for 14 days.

Main functions of SE Ranking:

  • Real-time keyword ranking tracker, by location, across different search engines, or across device types.
  • Backlink checker to know in detail the link profile of any website (referring domains, linked pages, and anchor text).
  • Research of the competition in a single click, study your competition and know the marketing strategies that they apply in their projects.
  • Complete SEO audit, with which you can analyze a website, discovering the problems that prevent improving positioning and, in turn, apply the suggested corrective actions.
  • SEO On-Page Checker, where you will get a detailed report on the optimization of a specific page for a specific keyword.
  • Page change monitoring, with which you will receive a notification if something changes on your website or when your competition updates their content.

If you want to know more about this complete and economical SEO tool, access a complete SE Ranking guide from here.


SEMrush – The Most Popular SEO Tool


SEMrush is another of the best-known all-in-one SEO platforms.

Its set of tools oriented to SEO and SEM analysis and research of the online marketing strategies of the competition will be your ally so that you can overcome the main competitors in each project worked on.

Try all SEMrush toolkits absolutely free for 7 days.

Main functions of SEMrush:

  • Keyword research and tracking the position of your keywords.
  • SEO On-Page audits to improve the performance of each page and analysis of the competition to know their strategies.
  • Link analytics or Linkbuilding strategy for both own projects and those of the main competitors.
  • Content Marketing Tools to carry out a Content Marketing strategy based on the needs of your audience.
  • Market analysis and research, paid advertising, PPC keyword research, SMM, and social media management.


DinoRANK – A Very Cheap SEO Positioning Tool


DinoRANK is another of the best all-in-one SEO tools with which you can work on all aspects related to SEO On-Page of a project.

A complete tool at an affordable price, it would be a good definition for this online application with 100% Spanish origin.

The cheapest tool with everything you need to do SEO.

If you are a freelance, SME, or SEO agency, there is a DinoRANK plan for you.

Main functions of DinoRANK:

  • Position tracking for PC and mobile in different geographical areas.
  • Advanced SEO audit with information on index and non-index pages, dofollow and nofollow links, and response codes.
  • Semantic prominence analysis to find out which are the main semantically related words that appear in the first 10 search results for a given keyword.
  • Analysis of the internal structure of a website link and internal PageRank distribution.
  • Detection of cannibalizations, tool to carry out keyword research, analysis of visibility of the competition, and management of backlinks.


Ahrefs – A Complete Tool for Web Positioning


Surely, you have heard a lot about this excellent SEO suite, as it is one of the best free SEO tools that exist.

With Ahrefs, it is possible to fully analyze all the SEO aspects of our website and also extract precise data about the SEO strategy of our main competitors.

The SEO tool you need to rank better and get more organic traffic.

Among the main tools that Ahrefs incorporates, I would highlight:

  • Site Audit, to thoroughly analyze the SEO On-Page of a website and apply improvement actions.
  • Site Explorer, to analyze in detail the organic traffic of any website and the link profile.
  • Keyword explorer, to discover new keywords, their competition, difficulty in positioning, and the traffic potential that they can provide us.
  • Content explorer, where it is possible to discover and analyze in detail the contents that provide the best performance within a niche.
  • Rank Tracker, which allows us to monitor the current ranking of keywords and their evolution over time.

TOP Tools for Keyword Research

This type of SEO tools or keyword search engines will allow you to carry out an exhaustive and complete Keyword Research, a fundamental step to define an effective positioning strategy.


KWFinder Mangools – Advanced SEO Positioning Toolkit


KWFinder is a keyword search engine oriented to quickly analyze and find long-tail keywords with low SEO competition.

With a simple, very intuitive, and easy-to-use interface, you will obtain useful information and metrics to make decisions and know which keyword to attack to get organic traffic to your website.

Try KWFinder totally free for 10 days.

This tool is part of the Mangools SEO software suite, so when you hire it, you will also have access to:

  • SERPChecker: Analysis of keywords and competition in search results.
  • SERPWatcher: Continuous monitoring of the positions of the keywords of your projects.
  • LinkMiner: Research and monitoring of backlinks.
  • SiteProfiler: Authority analysis and main SEO metrics of any domain or specific URL.


Keyword Planner – A Google SEO Tool


Google Keyword Planner is a free keyword finder included in all Google Ads accounts.

The Google Keyword Planner is the best free SEO tool for this task, as it allows you to find the ideal keywords for a project, understand their behavior or trends, and thus be able to identify the best opportunities.

Valid to search for keywords that will be the basis of an SEO strategy or to create paid search campaigns.

Google’s keyword planner offers you very valuable information about the number of searches for a keyword, guidance on its difficulty or competition, search trends over a period, and other relevant data.

Best Free SEO Tools Load Speed Test

SEO tools to analyze the performance and loading speed of a website will help you detect which elements are slowing down the loading of a web page.


GTMetrix – Tool to Monitor and Measure Web Performance


GTMetrix is one of the best free SEO tools to analyze the loading process of a web page.

It is possible to know the download time of each element, which allows applying optimizations, improving the loading speed of a website, and improving the user experience.

Among the main data that this free tool shows us are the speed score based on PageSpeed and YSlow and the load details, being able to generate a complete report and export it in PDF format.

Maybe you are interested:

  1. KWFinder
  2. Search engine optimization pricing
  3. Google Analytics


PageSpeed Insights – Tool to Optimize Web Performance


PageSpeed Insights is a free tool from Google, which allows us to evaluate the time it takes to load the elements of a web page.

In the final analysis, it will show us which elements negatively affect loading and which delay it both in the mobile version and on the computer.

With the aim of improving the user experience, PageSpeed Insights will show us the Core Web Vitals metrics, in order to apply actions to improve the fluidity of the performance of the analyzed page.

On the one hand, we will see all the elements analyzed and their diagnosis, the opportunities or points for improvement, and the estimated savings if we correct each element, and on the other, all the approved audits or points that are correctly optimized on the web.

Best free SEO tool for measuring traffic and conversions

Measuring is necessary to improve, this type of tool to monitor how users arrive at a website and how they interact with it will provide us with valuable data.

Properly analyzing and interpreting all this collected data will undoubtedly help us improve positioning, usability, and conversions.


Google Analytics – The Best Tool for Web Analytics


In this list of the best free SEO tools, Google Analytics could not be missing, since it is the most used tool worldwide to monitor, analyze traffic, and conversions of a website.

This complete tool, almost mandatory for any webmaster, will allow us, among other aspects:

  • Monitor the profile of users who access a website.
  • Know which are the most visited pages, from which devices and locations.
  • Measure the interactions and analyze the performance of the different channels.
  • Landing and navigation pages, dwell times, and conversions.

In order to understand, interpret, and apply improvement actions based on the data collected, it is necessary to know its operation in-depth.

For this reason, it is advisable to take a training course based on this tool for Google Webmasters.


Through these SEO tools, we can carry out a complete SEO analysis of a website, focusing on the On-Page part.

Knowing the real state of a website will be possible to determine corrective and improvement actions that will influence its good positioning.


WebSite Auditor – On-Page SEO Audit Tool


WebSite Auditor is part of the SEO Powersite suite and is the module with which we can analyze the internal On-Page factors of a website.

With the report produced by this complete SEO tool, we will obtain internal optimization suggestions and a comparison with our direct competitors.

Through the analysis carried out by this tool, we will know the optimization status of the main factors that affect the positioning of a website:

  • Titles, meta descriptions, and headings
  • Images, anchor texts, and keyword density
  • Broken links, duplicate content, and page indexing
  • Robots.txt, Sitemaps, and Outbound Links


Screaming Frog – Best Website Crawler


Yes, there is another essential SEO analysis tool for a Webmaster, this is Screaming Frog.

Since through it, it is possible to analyze the main SEO positioning factors on a web page.

It works in a similar way to Google crawl bots, getting a complete view of the behavior of a crawling bot or spider.

And in turn, it performs a complete technical SEO analysis, all at a high speed.

In addition to all the factors mentioned in the WebSite Auditor tool, it will provide us with data about:

  • Possible indexing errors, broken links, or server errors
  • Architecture of a website and validation of structured data
  • General website mapping and backlink analysis
  • Status and health of each URL, images, MetaTags, and Canonicals


But… What is the best SEO tool in 2024?


Given this question, I would answer it depends, and it is that really affirming which is the best free SEO positioning tool in 2024 depends on the needs and budget of each project, in addition to the knowledge you have in the field of SEO.

There are specific tools to perform specific functions, such as keyword searches, backlink analysis, or keyword monitoring, and there are also those that group a range of tools with which to work on a complete project.

For this reason, in this list, I have tried to show you the main characteristics of each of them and so that you can clearly see which one best suits your needs or your project.

I hope this list of SEO tools will help you select the appropriate ones and work correctly on each of your web projects.

Keep in mind that to get the most out of a tool, it is necessary to know how it works, know how to interpret the data and define improvement actions to apply them within a defined strategy.

What is the best free SEO tool that you consider irreplaceable in your day-to-day?

Would you add to this list any other SEO tool to improve the Ranking in the Google SERPs? 

Please, do not leave without rating this article. 

Thank you very much!


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