I finally figured out what quality content means
Crafting Quality Content: Key Strategies for Engagement and SEO
I finally figured out what quality content means. Quality content can only be created from the moment you perfectly master all the basics of copywriting and content marketing.
Quality content can only be created from the moment you perfectly master all the basics of copywriting and content marketing. Do you want to go deeper into the subject? I wrote this article and explained in detail the reason for my statement. Do you want advice? It is worth reading.
If you work with digital marketing and execute any type of content strategy, I can presume that you may have the answer on the tip of your tongue:
” Quality content is one that removes doubts from the person and manages to explain a certain matter completely .”
Another possible answer could be “It is that content that manages to be better than all the results of Google. Quality content always deserves the first place in organic searches.”
Do I say good?
Well then, we need to talk about this topic.
Recently, Diego Gomes sent me an email with three pieces of content and a mission that left me very encouraged: make a parallel between three articles and come up with a definition of what Rock Content’s quality content is .
After writing about 155 articles in the last three years, I think I have accumulated an interesting background and now I am going to share that experience with you.
This content is long, but I assure you that at the end of the reading you will realize that it was worth it!
Before you start, see which articles the reflection is based on
The first article on the list was a post by Larry Kim (CEO of MobileMonkey and Founder of WordStream) that got me thinking about this topic quite a bit.
In this article he talks exactly about the definition of quality content that marketers believe in and what it really means to him.
Also, in the same email, he reminded me of an old post by Ginny Mineo (at the time of the article she was the Manager of Content Marketing Strategies for the Hubspot marketing blog) about testing shipping rate/density and deepening content.
This case study is from 2015 — yes, it’s old, but it’s still very relevant — and it had us running doubling volume strategies that were very important to us.
The last item on the list was one of the last contributions he himself made to Marketing Hackers. An article about what he learned with Nassim Taleb about Content Marketing (I also recommend you read it) where he shares some of the knowledge he has assimilated in two of Taleb’s books and how we can interpret it in our routine.
Wonderful, right?
A list with three extremely relevant articles, high quality content written by professionals who know very well what they are talking about.
How to create my interpretation of the definition of quality content
Earlier, I said that in the last three years we’ve had some very interesting experiences with our content strategy. We are always looking out and looking for information that can put us ahead of our competitors.
Our experiments with strategies serve as a laboratory for solutions that we can present to our clients in the future, and that is another reason that guides us to always look for new things.
There comes a time when doing the basics of content marketing isn’t enough to put you where you want to be.
In our case, we want to be at the top of the results for the largest number of marketing keywords that exist in Portuguese.
According to SEMrush (with data from April 2018) we are indexed for more than 94.1k keywords, of which almost 14.7k are on the first page and 4.4k are in the top three.
To get here we had to think, rethink, analyse, test, revise, and retest thousands of content strategies.
From simple modifications to a page’s SEO title to improve the CTR of our pages in the SERP, to restructuring the blogging process, the way we think about guidelines and post volume.
Just at rockcontent.com/blog we have more than 1,500 posts since September 2013. That’s not counting at least 300 articles that we delete from time to time. Yes, we delete articles, but that is a topic for another article.
For all that time, in my head, quality content was exactly what I said in the introduction of the article.
Only, without realizing it, I no longer agreed with that definition.
The results we obtained in the last 4 years made me see content and results in different ways. As my perception of content marketing has evolved, my perception of quality content has also changed.
After all, what is quality content?
Now we make the first parallel of that content. Larry Kim affirms in his article that quality content is nothing more than the one that brings real results.
One of our biggest problems is believing that our content is awesome just because it’s awesome (in our own opinion).
I fully agree with this argument and I can remember several times when I wrote articles that were of excellent quality and yet were not capable of bringing an expressive result.
Before I continue, when I talk about actual results, I mean:
- Articles that rank well in search engines;
- They bring a good volume of visits;
- Contents that are capable of generating leads for your company;
- Content with the ability to transform a visitor into a customer.
Results that matter for your company and not just for your ego.
Result: Quality Content That Gets Results X Quality Content I Love
Despite agreeing with Larry Kim’s opinion, part of me still doesn’t agree with stating that only such content is quality. To show you a bit of the differences between some types of quality content, like any good data driven marketer, let’s go to the numbers.
A quick query in the rockcontent.com/blog WordPress generated the following result:
Out of all the 155 articles I wrote for the main Rock Content blog, WordPress lists those 5 as my most successful pieces of content when segmented by views.
Now, let’s dig a little deeper into the result of the first item in the list, using Analytics and our CRM, to understand the actual results of the items:
( All the following results are the accumulated total visits from September 2013 to April 2017).
1. Most accessed post: What is Marketing?
Traffic results:
The article “What is Marketing” is the 2nd most accessed post on the blog. Since its publication, it has obtained almost 480,000 sessions on its own, a value that represents 7.5% of all blog traffic in that period.
Now let’s talk in $$$.
Economics in AdWords
Our marketing article has already been in the first position for the head tail for some time. An extremely relevant term for our blog that brings many visits every month.
Another analysis that shows the results of content marketing and that we do frequently is about the economy in Google Adwords.
Making a collection from its publication would be impossible, so we will do the calculation based on the current numbers.
If we consider that the cost per click (CPC) of the keyword “marketing” is R$3.49, we can say that to bring 439 thousand clicks (number of sessions in the analytics print) during all that time, if we were investing in Adwords to bring the same result, we would have to have spent R$1,532,110.00.
Yes, more than a million and a half reais to bring that result. It’s a pretty hefty amount, right?
Now let’s go further.
Income generated for Rock Content
The first analysis we did in this style was published in an article by Diego Gomes, about a post on the keyword “digital marketing”. You can see it here.
In this analysis we are going to see what revenue was actually generated for Rock Content with this article. Now we are talking about real numbers and not assumptions, like in the economy in AdWords.
First, we used our CRM to understand the journey made by the people who had the first contact with Rock Content through the article “What is Marketing”.
Of all the people in our base currently, 774 of them had their first contact with Rock Content through the article. Of those people, 137 became MQL (marketing qualified leads) which here at Rock Content are the “raise of hands”. That is, conversions that show the lead’s real interest in becoming a Rock customer.
Now the most interesting.
Of that total, we had three clients close
Does it seem little to you? So, let’s translate it in terms of results.
- Our current average ticket is R$1,750.00 and our contract has a minimum term of 12 months.
- Thus, each new client represents, in practice for Rock Content, an income of R$21,000.00 in the total value of the annual contract (ACV – Annual Contract Value).
- Therefore, we can close the account: just that item brought in R$63,000.00 in revenue for the company. All this thanks to the three clients who had their first contact through the post.
Finally, the total result of the article was:
- 385,079 unique visitors
- 671 leads
- 137 MQLs
- 3 Clients
- R$63,000.00 ACV
So we can say that the article on traditional marketing got an impressive result since its publication.
Despite all these results and being a good article, in my author’s opinion, it is not one of the articles that makes me most proud. Not the most wonderful quality content I’ve ever produced. Now, to compare, we are going to analyze the result of an article that for me is incredible:
2. Quality posts: Case of 1,772% growth
The article in question is one of my favorites. It’s about the case of the result we got in 2014 and 2015, and the details about the strategies and everything we did. Seriously, it’s amazing. Real quality content.
Before analyzing the results of both, it is necessary to understand that they have been published in different periods.
While one was published in December 2014, the other went on the air in November 2015. Anyway, the analysis becomes clear when we analyze the results and the point I want to get to.
Very different from the marketing article, this content occupies the 393rd position in the ranking of the most accessed publications since September 2013. Currently, its result represents barely 0.02% of all blog traffic, with 1,330 sessions since its launch.
In addition to the strong difference in traffic results, the rest of the comparisons are also on the same level.
Economy in Adwords
When we think about economics in Adwords, because it is a very specific topic, the long tail keyword has very little search and we are not well positioned in the ranking.
Income generated
As sad as it is, the result we got with the 2015 content really went a long way from what I would have liked.
Also, it has a very small number of leads. And MQLs… we generated only 8, which came from that article and we didn’t have any revenue generated through the case.
Quite different, right?
And the question that remains: what is the difference between the two and what classifies only one of them as quality content?
Possibly, the first and most relevant of the differences is that one of them was created with a focus on the people of Rock Content; while the other was created with the aim of sharing an experience, not taking into account the people who consumed the content.
Don’t get me wrong, this article is essential to solidify our authority as Rock Content Content Marketing experts.
Regardless, if the goal is organic traffic acquisition, possibly the best option is to thoroughly analyze what you want/like to write against what has the potential to rank well.
Yes, that can make an absurd difference.
Final considerations and lessons that we can draw from this small analysis
It even hurts the heart to do an analysis of those.
Deep down, you are sure that these contents are not perennial. Articles like the ones for the keyword “marketing” are what will really show long-term results.
Well, what we should learn here about quality content:
- You are not your person : always think about your audience, not about what pleases you the most.
- The content you like the most is not always perfect : here we talk about results and that is why we must put our ego aside. Focus on people, keywords and objectivity to achieve results.
- Quality content so far is: a mix of content you love with content your person loves (capable of solving the problems that are keeping them up at night).
What is the relationship between quality content and publication volume?
Regarding what Larry Kim says about what quality content is, as much as I want to agree, unfortunately I cannot be 100% in favor of his opinion.
One of the things I haven’t talked about yet is that, according to Kim, for quality content to be found, you need a very high volume of content production. Something that many companies cannot maintain.
Even in the next part of the article I will talk about our experiences with the increase in publication volume (and what were the effects of that for our strategy).
From now on, we begin to make the parallel between the previous argument about quality content, volume of publication and the texts of Larry Kim and Ginny Mineo, ex-Hubspot.
What is the best sending frequency to make quality content (Quality x quantity)?
Hubspot ran a test on the real benefits of increasing blog post volume, and the results are simply fantastic.
To change this, our idea was simple and we tried to keep it that way in order to get the daring project of the dreaded double post volume up and running.
It was easy.
In short, what ended up happening in the first test was: we started publishing twice as many articles each month.
We put out 20 to 40 pieces of content every month. There were two daily publications, one in the morning and one in the afternoon. In that period, 99% of our content already contained a minimum of 1000 words, which made it a little more difficult.
At that time, our goal was to reach some conclusions:
- Was it possible to maintain the level of quality of the blog contents with the new volume?
- Would this hurt the other marketing demands at the time? (Small team, everyone does everything).
- What would be the benefits in the short, medium and long term for the blog?
And, in the end, did it work?
It worked a lot!
We learned a lot in the period duplicating content for the first time. Much more than we expected at the time.
To explain the learning, I am going to answer each of the conclusions that we tried to reach in the period:
- Was it possible to maintain the level of quality of the blog contents with the new volume?
At the time it was not.
We suffered a lot to handle the new volume of publications, there were not enough freelancers to meet our production demand and with that we ended up falling out of the blog pattern.
This was definitely one of the main reasons that made us stop with the strategy four months after the start.
- Would this hurt the other marketing demands at the time? (Small team, everyone does everything).
In the same period some of our rich materials also had a considerable drop in quality. It was even in that period that we arrived at the current format of our ebooks.
Despite that, overall our team performed very well during the storm. Of course we had to make some adjustments in tasks and responsibilities, but still all the goals for that period were met.
- What would be the benefits in the short, medium and long term for the blog?
Here is the cherry on the cake!
As everyone knows, Content Marketing and SEO are long-term strategies, right? Then it would be impossible to feel any great variation immediately.
The short-term impact was more tied to changes in the team and in the understanding of the type of effort required to perform such a task.
Taking that out of the way, we also learned a lot about content distribution in that short-term period. By doubling the volume of blog posts, then our social profiles would also have double the shares. We went through some difficulties because of that.
As I said, in the short term it is difficult to measure anything relevant. However, it is in the medium and long term that the best results appear.
Even considering that we scored 6.5 out of 10 on the quality criteria in that period, the results were impressive. The large volume of new pages indexing brought good results:
- We gained considerable volume of new keywords indexed (119% increase in 6 months);
- Our range of internal and external link possibilities saw a considerable increase in 4 months;
- We managed to build a sizable article base by comparing with some of the competitors.
And the most important…
The greatest lessons we learned from that time were:
- This large volume of posts made it possible for us to “attack” any keyword in any niche that had keywords of interest to us.
- By doubling our volume, our blog managed to gain a lot of ground ahead of competing blogs. We were indexing over 200 pages after 4 months and over a thousand keywords.
- Having a blog post indexed for an interesting keyword brings you a great opportunity for improvement, optionality (we’ll talk more about that in that article).
- Although the posts were not what we considered “note 10”, they were, by Google’s ranking criteria, among the top 10 best posts ever written on the subject.
- In Brazil, we have a much less competitive market and reaching the first page of Google is quite easy in most markets. This has brought us hundreds of opportunities for improvement.
At the end of the 4 months, we face the drop in quality as a small defeat. Our goal was never to let this happen, but it was inevitable. Anyway, we get valuable lessons learned.
Another thing we did a lot in that period was update old content. When we updated the content, the first place in the search engine was almost inevitable.
Think about the following: What is the chance of getting a grade 10 on a test when you take it for the first time? Now, if you already got a grade 6, you know where you went wrong and that is why on the second try you will have a much better grade.
In short : Obviously you must prioritize the quality of your content. But if I had to choose between:
- Write 10 articles to reach the tenth place in the search engine.
- Write 50 articles to optimize 10 for first place.
I would choose option 2.
And that brings us to our second investment in the strategy.
Just like Ragnar Lothbrok and the Vikings (from the Vikings series) after the first game in England, we had the taste of something very incredible and we knew that it would be repeated in the not so distant future.
The second investment in extended publication volume
In January 2016, our team had grown, we made specific hires to deal with the demand for the extended content and most importantly, we had experience and confidence in knowing that despite the storm, all of this would be extremely beneficial.
We were in greater numbers, we knew our objective and the wisdom already existed to deal with many of the challenges.
Possibly the biggest learning for me was: never call the “doubling the volume” strategy. That scares. Extended content is the same, but it sounds much better.
That being said, we had a much more aggressive approach on the strategic and tracking part. We defined that, at that time, our strategy would be based on weekly deliveries. Thus, they would be divided as follows:
In July 2016 we reactivated the strategy with a more voluminous approach .
The goal was to publish 2 articles per day, 7 days a week. This totaled 56 new articles each month for the blog. Adding to this, we implemented the goal of creating 4 new articles produced internally by the Marketing team.
After all, we publish over 60 pieces of content every month for 5 months! And it was not limited to that. We were also updating at least 20 articles every month. In 5 months there were more than 300 articles published and 100 updated articles.
It was worth it? What did we learn at the end of it all? They are simple answers, but they lack a good explanation. Observe:
Evaluation and final considerations on volume of content and quality content
As we have already proven, with the volume of content on steroids, our team had tremendous ease in dealing with the second investment in volume.
We were confident in the result we could achieve and we wanted that to be reflected in the execution of the strategy.
In that period, we went from 3,600 words indexed in Google to more than 5,100!
Even more relevant than that, at the start of the second investment our blog had an average of 500 keywords in the top 3 of Google. In the month the strategy was finalized, we had already doubled the number. We were reaching almost 1,100 keywords in the top 3.
By way of comparison, in the same period our main competitors for traffic and keywords totaled 3,723 and 2,732 indexed in search engines. We had conquered absurd territory!
This graph shows the result we had in 2016. The blue line represents organic traffic, and the orange line represents the total. After the seasonality of the holiday period in July, our traffic was back up consistently thanks to the high volume of content our team was updating month after month.
Ok, Renato, but what about the quality of the content?
During that period we produced some of the most essential content of our current strategy. We cover a territory of keywords and consolidate ourselves as one of the largest Marketing blogs in Brazil.
Therefore, I strongly believe that it is possible to work with volume without losing quality.
Our content evaluation criteria were not impacted during this second investment. We have managed to maintain quality in most cases and, in some specific ones, we have even managed to raise it.
Of course sometimes we are wrong. Even now and then we still drop one or the other note 6 item — which is getting rarer. However, these experiments confirmed to us that the volume of content does have a brutal impact on the results of a blog.
The weekly contributions from the internal team enabled us to produce extremely technical and advanced content that became a recurring request from our readers.
It is possible to work volume and quality at the same time. What will be the decisive factor for your strategy to be successful are two factors : team size and training.
In 2015, we were 2 people to manage 40 monthly posts. When I remember this it seems to me something very crazy, it is absurd!
In 2016, there were 4 of us to cope with all the demands of the blog. This was much easier, despite still being quite laborious. But our team managed to plan quite a bit, as well as keep the tracking up to date.
The training part makes a difference for the simple reason that you need trained people to ensure that your texts are fantastic.
Both in the grammatical part and in the concepts. Of course there are bugs, some happened and until today we corrected some mistakes. In any case, the balance was extremely positive.
How do the concepts of antifragility and the black swan connect to this article?
Keep up with me, we’re almost done!
Recently our CMO, Diego Gomes, wrote a wonderful article crossing some of the work of Nassim Taleb (author of classic books such as ” The Logic of the Black Swan “, and ” Antifragile “) with content marketing. I will try to explain quickly so that you can follow the reasoning without having to read Diego’s text before finishing this one.
Black Swan Concept
Paraphrasing Diego himself in his article:
“In his book The Logic of the Black Swan, Nassim takes advantage of a story to illustrate the book’s key concept:
“Before the discovery of Australia, it was believed that all swans were white, as no one had ever seen a black swan. However, when Australia was discovered, it became clear that black swans existed. That discovery changed biology and history. way of thinking of the man of that time.
For Taleb, a Black Swan is some event that is rare, has a great impact on society, and is explainable, but impossible to predict just by looking at the past. It was not possible to predict that the Black Swan existed before it was first seen.
We can bring this to the logic of quality content in a simple way: it is not all content that has the magical ability to go viral or become a hit across different acquisition channels.
At the beginning of the article I tell about the results of the article for the keyword “marketing”. Despite having made the article with the goal of reaching the first page, link building and a million other things, we can never predict the success of something . The most we can do is optimize everything and put in more effort to increase the chances of success.
Antifragility Concept
Once again, paraphrasing the teacher Diego:
“In Antifragile, Nassim Taleb explains that in order to survive in a world where it is extremely difficult to make predictions, you need to develop your antifragility. Antifragile is the antithesis of fragile.”
A set of crystal glasses are fragile items that require special care. If these elements are not handled carefully, they will surely break, and that is why you have to know how to deal with that fragility, to be ready for the unexpected.
It is necessary to condition them well in isopor boxes, place fragile stickers to transport them and guarantee that in the event of something unforeseen, they do not break. When the unexpected occurs, the fragile breaks.
On the other hand, the antifragile is something that gains strength, becomes more robust when the unexpected happens.
Antifragility and Optionality
To conclude the reasoning and Diego’s little theft of ideas, one last thing. For the concept of antifragility to make enough sense in a content strategy, we have to unite it with the concept of optionality, that’s where the monster comes out of the cage.
“Optionality is the possibility that you have a large profit potential, if possible unlimited profit potential, with limited loss potential.”
An example to make everything clearer: In 2016, the Pokemon Go game was released for mobile devices and the app quickly became a worldwide fever.
As a good marketer that I am, I was following everything that was happening outside of Brazil with the game and all the madness that was happening in the United States. Don’t you know what I’m talking about?
That was what happened in NY when a rare Pokémon appeared in Central Park. Fear!
After watching that video, it was obvious that our team needed to do something. So we asked a freelance copywriter to write an article connecting Pokemon Go and digital marketing.
The theme was very simple: explain what the game was, how it worked and how companies could benefit from it. The App offers the opportunity for companies to buy items that attract Pokémon to their vicinity, which could be linked to the purchase of some product or something of the sort.
The article was produced for R$90.00 and the most that could happen was that it would get a little bit of traffic when the game was released in Brazil. There was no risk in investing or creating the item. It was pretty much a win/win.
Two weeks after the publication of our article, the app was launched in Brazil. During launch week our article ranked #1 on Google for “Pokémon Go” and “Pokémon Go Marketing”.
Should I explain to you how amazing this was?
A single article managed to directly impact the quarter’s goal. So that you understand the level of the result generated by that single investment of R$ 90.00, that was the result of that quarter:
In eighth place, our post on Pokémon Go had more than 20,000 sessions, generated in just a week and a half.
Uniting the three concepts to explain the result of the article:
- Black Swan: There was no way to predict the success of the article. The game was successful in the United States, nothing guaranteed that it would be replicated in Brazil;
- Antifragility: Instead of waiting or discrediting the possibility of success with the article, we always invest in ideas that have the minimum of potential;
- Optionality: The idea was good, there was viral potential, and the investment in the article was so low that if something went wrong, nothing would be harmed. In the worst case, our blog would have another article. We opted for the chance of success.
Summary of the work: where do I want to go with all this?
I thought it was going to be impossible to finish this article!
If you made it this far, I’m sure this article deserves at least one comment, yes?
At the end of the day, after going through all those experiences, writing so many articles, trying so many strategies, and spending almost three weeks writing this article (yes, that’s true) we come to its end.
Before that, let’s recap everything we’ve covered so far:
- Concept of quality content (Larry Kim): quality content is what generates income for a company. It is unpredictable to create and replicate, the best way to achieve it is through a large volume of publications;
- Quality content and post volume (Ginny Mineo and Rock Content): The best post volume for any company is one that does not directly interfere with the quality of the content, since this drop in quality can harm other metrics.
- Black Swan and Antifragility (Nassim Taleb and analysis by Diego Gomes): Since we can never predict the arrival or success of a viral post, with absurd and unexpected results (black swan), what we can do is prepare in the best possible way to increase the chances that when the unexpected happens, we are prepared to get results from it. A state of constant alert, so to speak.
Now it just got simpler!
The time has come to finish and tell what is the concept of quality content in my opinion. Better yet, I’m going to explain how a quality content production machine works.
After all, it’s much better to be able to replicate that daily formula (anti-fragility) than to shoot in the dark and hope for the best.
What is quality content and how to create one
The best of them, without a doubt, was finally having understood what all the basic concepts and recipes of Inbound Marketing are capable of generating when used correctly.
When we combine Content Marketing, SEO and good writing, we have the recipe for success.
It may sound silly to talk about producing in-person focused articles, ensuring your content is optimized, backlink-gathering strategy, etc. But at the end of the day that is what will lead to perfection.
When I speak in perfection it is true.
Understand the objective behind the choice of each keyword, internal link and new article on your blog.
Understand that each item is meant to speak to you at a specific time and that, in the end, everything needs to be extremely interconnected (literally).
There is not the slightest chance of success without knowing your audience and objective. Don’t expect to generate income from your “quality content.”
This is what will create the quality content machine.
Perfectly executing each of these strategies is what is necessary to achieve success and, of course, you also need a team that understands the importance of each stage of the process.
Rest assured that you did not read this article until here to hear only that!
The basic guarantees success, but it is not enough!
As I said, the result of quality content arises from understanding all the variables that impact the desired result.
Let’s assume that your desired outcome is to generate income from your blog. For this, it is essential to understand who people are, their doubts and their desires. These factors will be the fuel to generate all the content, from the attraction to the moment of purchase.
How to establish the ideal publication volume? Everything will depend on the capacity of your team. Unfortunately, there is no cake recipe for that part.
Here we have done several tests, many tests. And we only manage to execute such experiments for the simple fact that, first and foremost, we have a team that is committed to the results and that understands the value of what we do.
Optimizing your content for search engines is essential for success, but it’s far from enough. Actually, that’s the least you need to do.
Much of the search engine result is in the process beyond posting articles. Backlink acquisition SEO routines, building internal link silos, updating content based on Google Search Console results, are the strategies that will truly transform your content, rankings and traffic.
When you understand all the variables in this crazy equation that generates quality content, everything becomes easier and more replicable.
How we do quality content
Currently, we are posting only one article per day, 7 days a week. Also, on some days, a few other unscheduled releases of team or external content occur.
In addition, we learned to make antifragile content that, in the worst case scenario, will bring us long-term results.
What differentiates the results of our blogs and our articles is the deep understanding of what is part of our role to obtain results and what other parts are external factors. Thus we are able to increase our chances of success and generate results out of the standard.
And now, where do I want to go?
Our strategy has worked like clockwork of late, and yet I know full well that the strategies we use to get us this far may not be what will get us to another level.
Yes, we are never satisfied and we always want more.
I have very aggressive personal goals:
Even though Hubspot has raised hundreds of millions in investment, they are only 20 times bigger than us when we look at these numbers. On the other hand, we lose on valuation. They are worth 2.5 billion (30% more than us) You can’t be good at everything, right?
These are the most current Hubspot numbers (May 2017) based on SEMrush data.
Of course, we still have a long way to go, the challenge is completely absurd, but what fun would it be if it was an easy challenge?
I’m sure we’ll do everything we can to get there.
If you made it this far, I sincerely thank you for the interest.
This was, without a doubt, one of the most laborious and enjoyable articles to write in my entire career working with Content Marketing.
The content is relevant, the data is true and I hope I have helped you a lot!
Other very useful tools for SEO: